Sites

A site, or portal is a platform where objects can be advertised. In most cases this is a public website that brings together supply and demand. But it can also be an offline medium like a paper, a closed website like a trading platform or even an other inventory management system. With the latter option customers are able to import data from one system and use it in another.

Audiences

A site can have one or more audiences. An audience is a group of visitors targeted by the site using a website identified with the given name for that audience (and accessible with the given URL).
Most sites will have just one audience, but here are some examples of sites having more than one audience:

• A larger site might have different names in different countries and present themselves with a different identity in each country. So each country is a different target audience.
• A site specialised in machinery might have separate websites for construction and agricultural machinery and thus have two audiences.

DV can only send objects to a site, not to a specific audience. The site determines on which audiences the object is being advertised.
However, if the user or DV can choose where the object will be advertised, each audience will be considered its own site in DV so we can tailor the advertisements to the audience.