Philosophy

Hexon operates according to a number of principles when it comes to DV.

1. First and foremost, Hexon acts impartial. This means that all parties are treated equally and there is no preference. Hexon creates links with all inventory management systems and sites, regardless of their backgrounds, target audiences and competitors.
2. Second, Hexon is solely a technical party. With DV, Hexon facilitates the advertising of objects on sites on behalf of advertisers (relations who connect directly to DV), sites (to avoid having to do all data handling themselves) and/or software systems. Hexon tries to stay clear of commercial arrangements between advertisers, software systems and sites.
3. Hexon will not actively exploit an inventory management system, nor will Hexon actively exploit a site. This to ensure Hexon can never be regarded as a rival or competitor.
4. Hexon acts in the best interest of its customers, with the customer being the party paying for the service. Although Hexon listens closely to input from other involved parties, the DV account owner always has the upper hand.
5. The ownership of data (client data, vehicle data, resulting data of the advertisements) lies with the owner of the DV account, not Hexon. The owner of the DV account determines what can and cannot be done with their data.