Basic requirements

Advertisers are accustomed to a high level of quality when using DV. Hexon is committed to maintaining this level and has therefore drawn up a number of requirements.

• The supplied data needs to be processed in an automated way to prevent any unnecessary delays.
• The supplied data is processed at least once per day but preferably as soon as possible.
• The site gives feedback in an automated way. This feedback must include:
  • The result of the action (success or failure)
  • In case of failure: the reason
  • The current status of the advertisement
  • The direct link to the advertisement detail page (if appicable)
• The supplied data must not be distributed to platforms or parties other than those agreed upon.
• The site does not differentiate between advertisers using DV as their method of advertising and advertisers using other methods, including manual advertising.
• The site can be reached by telephone for questions during office hours.
• The site can be reached by email for questions.
• Questions, for instance permission requests or support matters, will be answered in a timely manner.

Sites not able to comply with these requirements can opt to use ILSA instead.