One of the key advantages of DV is having vehicles advertised in a consistent manner. Information shown on one site is exactly the same as on any other site. Nevertheless, it may be desirable to differentiate between sites. For instance if the advertiser wants to advertise with just basic warranty on site A and with full warranty on site B. DV has two principles to achieving this: building blocks and delivery packs.
Building blocks allow the vehicle data to be altered just before it gets advertised. A building block may add elements, like warranty or accessories, but may also modify existing vehicle properties or even remove them. Building blocks can also raise or lower the price of the vehicle. An advertiser can have one or more pre-defined building blocks and apply those to existing vehicles.
Building blocks can be applied on three different levels:
Building blocks are a great tool to separate static vehicle information (things that cannot be changed, like the colour of the vehicle) and delivery information (things like price and warranty).
Delivery packs behave in a similar manner as building blocks with a couple of differences:
As an example, an advertiser can offer the same vehicle with three different delivery packs: Bronze, Silver and Gold, each costing slightly more. The Bronze pack might offer just basic warranty, and Gold might include a full service delivery.
Both building blocks and delivery packs can be used at the same time. Building blocks get applied first and delivery packs are added as options to the advertisement later.